From the website, I found out Vivolite is the lightest and strongest American Tourister luggage so I chose that type. I started out with basic sketching:
The first one is just a bunch of luggage in front and behind are the iconic buildings all over the world. The second one is a girl with a luggage walking around the globe with the iconic buildings around her, implying "Take on the world". But these were too simple so I wanted to research more. So I googled luggage advertisements and these were my favourites:
Samsonite are really creative with their advertisements I was really impressed!! Feeling inspired, I finally thought of the main purpose of the advertisement which is: Promoting a light weight luggage that anyone can travel easily with. From there, I researched more on lightweight things such as feathers, wings, kites and balloons. At first I thought kites were a good idea:
A man is flying a luggage which is supposed to be a kite, this says that the luggage is as light as a kite. Behind him is again the iconic buildings. I thought it was really weird but form there, I was motivated to create more ideas. Thinking of all the vibrant colours used in the first photo of this blogpost, I was suddenly reminded of the movie UP:
HOT AIR BALLOONS!
Instead of a balloon, it would be a whole load of colourful luggage instead! It shows how the luggage is so lightweight it can fly around the world! Yes it does sound weird but I think it's good to explore beyond normal and simple! I'm still not sure of the landscape and scenery but I'm a step closer now. There are 3 ideas:
- different iconic buildings
- one country for example Sweden
- simply mountains and grass
MAYBE IT'LL FLY OVER NIAGARA FALLS *GASP*
I might change the headline if I can think of a better one but this is what I'm hoping to achieve. HOPEFULLY, I will be able to photoshop & illustrate my ways to create the ideal advertisement. I will definitely do my best and learn new skills to help me get through this assignment.
I want to pass with flying balloons!!