Now I move on to all the elements. There are the copy elements which are just text that coveys the message. Without the copy, the image will be nothing. Graphic elements such as illustration, photography and logo symbols will attract more interest as more attention goes to pictures than words.
I think the design below is very funny and daring!
The colour vs black and white elements just shows varies as colour ink is more expensive then black and white. Black and white is only used when appropriate such as trying to create a flashback or history. Next is the layout elements which is basically just how all the elements are put together to create the final ad. The size and shape elements are used appropriately in the design. The placement elements are important as it affects the success of the ad. If a clothing ad is placed in a car magazine, it'll definitely not sell.
Well-written headlines, or titles are great to use as it also catches anyone's attention. Artwork will also grab the readers as visuals are what anyone looks at first. Next is the body which is the main text of the ad. It might be long with paragraphs but by using different visual elements, it can help organize the text and make it look interesting. Lastly is the contact information. There can be the logo, numbers, address, website and so many more.
Here are some great advertisements I found online!